Why More Companies Are Encouraging Employees to Volunteer
Employee volunteerism is no longer just a feel-good perk. Today, it’s a strategic tool that smart companies use to strengthen their culture, brand, and bottom line — all while making a meaningful difference in the community. And for this, we are grateful, because volunteers are the backbone of United Way of Lake County.
Morale
One of the most immediate benefits is morale. When employees have opportunities to give back together, they feel more connected to their workplace and each other. That sense of purpose translates into higher engagement and can even reduce turnover. In fact, many HR leaders now view volunteer programs as an essential component of their employee experience strategy. Our annual Day of Caring is just one example of how Lake County employers encourage employee involvement. Teams from local companies adopt projects submitted to us by area nonprofits — everything from yardwork and landscaping, to painting, cleaning, organizing, hosting socials, and more. This saves our nonprofit partners thousands of dollars in labor that they then have available to serve those in need. It is our most feel good day of the year. Volunteers leave fulfilled and happy knowing their efforts made a difference.
Talent Attractor
Volunteerism is also a powerful talent attractor. Millennials and Gen Z are increasingly seeking employers who reflect their values and invest in their communities. Offering volunteer time off, group service days, or skills-based service opportunities can give companies a competitive edge when recruiting, especially in industries fighting for younger talent.
Enhanced Company Reputation
But the benefits don’t stop at the workforce. Community volunteerism enhances a company’s reputation and helps build trust with customers, civic leaders, and local partners. It creates authentic storytelling and strengthens brand differentiation in a way that paid advertising cannot replicate.
Increased Leadership & Communication Experience
Skills-based volunteerism, such as serving on nonprofit committees, advising students, or offering professional expertise -- provides an additional layer of value. Employees gain leadership and communication experience while nonprofits benefit from knowledge they typically can’t afford to purchase.
A Strengthened Community
Finally, supporting volunteerism contributes to the overall health and stability of our community. When local organizations have the resources and people-power to advance education, combat hunger, or support families in crisis, the entire region benefits, including employers who rely on a strong workforce pipeline.
In short, supporting employee volunteerism is a win-win-win. It boosts company culture, strengthens the brand, attracts talent, and improves the community. And as more businesses recognize the shared value it creates, volunteerism is becoming a core strategy rather than an optional extra, and communities are stronger because of it.
Volunteer Opportunities at United Way of Lake County
At United Way of Lake County, there are countless ways to get involved and make a difference throughout the year. Beyond our annual Day of Caring each spring, we rely on volunteers to sort and distribute food and clothing, assist with large event preparations, and help with administrative tasks like stuffing envelopes and data entry. Our Women United and Emerging Leaders groups also welcome new members who want to connect, serve, and lead. Learn more about current volunteer opportunities at uwlc.org/volunteer.
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